Case study competition in the GTK

The first GTK Business Consulting Club Case Study Competition, in the current semester, was held on the 13th of November. The contest posed challenges for both new and old members.

As assigned task was the development of an expansion strategy for the Italian Espressamente coffee shop chain. Out of six proposals, five were elaborated by all new GTK members. The stakes were high for the competitors: for the first and second place students could win a trip to Budapest to participate in the BME Case Study Competition.

The jury consisted of 3 people, two of them being former GTK members and the third one a GTK coordinator. They shared their observations with the participants giving ideas and feedback for future improvement. The event turned out to be highly instructive for everyone in the club.