CRM training held by Dóczi Melinda and Szabó András

During November 9-10, 2018, Dóczi Melinda, vice president of marketing CEE at HBO Europe, and Szabó András, business consultant held a Customer Relationship Management (CRM) training for the members of the GTK Business Consulting Club. The training focused on the main challenges of managing a multinational company.

During the first part of the event participants gained insights into the essentials of creating an appropriate marketing strategy at multinational corporations. In the following, students gained a better understanding of successful customer relationship by learning about the essential values represented by HBO GO and marketing related statistical data.

The second part of the presentation focused on interactive tasks. Participants had to resolve virtual problems, which were part of the everyday life of HBO GO. Here, the most important challenge was related to the fast changes in customer behavior.

During the presentation, participating students gained many useful and interesting insights into customer relationship management, which can also help them to jumpstart their careers in international business. We hereby thank our two trainers for accepting our invitation and delivering an excellent training!