Our alumni members competed in Denmark

After successfully completing a pre-selection, our team of three GTK alumni members were among the top nine teams in Denmark at the Aarhus Case Competition international case study competition. Beatrix Farkas-Hegyi, Sára Karda and Ákos György performed excellently at the world-class and global event.

From 24 March to 31 April 2023, the Aarhus Case Competition was held in Aarhus, Denmark. The competition was open for the first time to international universities and was shortlisted by a preliminary selection process to the top 9 universities in Europe.  This allowed our students to compete among the top 9 teams in Denmark in the week-long case study competition. During the competition, the team had to solve 3 cases, two 5-hour cases and one 30-hour case, all related to the main partner company of the event, Danish Crown food company. The cases were related to the meat industry segment of the company, looking for answers to address trends in the industry, also keeping in mind the issue of sustainability as a major macro trend. Qualification to the final of the competition was based on performance on the 30-hour case study, which resulted in teams from the University of Porto, Copenhagen Business School and Aarhus Business School competing. In the final, the local university from Aarhus won the grand prize, providing an excellent solution to the company’s question “How can a meat industry operator put pork on the consumers’ plate every day of the week?”.

In addition to the case studies, the competition consisted of a number of technical and complementary professional programmes, including two workshops for the teams, presented by representatives of the consultancy firms Hildebrandt&Brandi and Deloitte Denmark. During the community events, our students had the opportunity to network with students from a number of renowned universities and to gain insight into the operating mechanisms of local partner firms.

The coaches of the team were dr. Levente Szász, dr. Lehel Györfy and dr. Béla Rácz, and the team was accompanied by drd. Kelemen Kincső.

Congratulations to the team!