Discussion with Attila Kelemen

On April 24, second-year GTK students participated in another discussion session within the Entrepreneurial Program. The guest was Attila Kelemen, a marketing specialist, publicist, and university lecturer, former founding editor-in-chief of Transindex, and former Marketing and Communications Director at OTP Bank Romania.

The main topic of the discussion was marketing, approached from a corporate perspective. Theoretical concepts were supported by real-life examples from actual companies. Topics included real cases of rebranding, proper product positioning, festival brand building, practical market research, and company naming.

The discussion proved to be highly valuable, as Attila Kelemen’s extensive experience in marketing allowed him to present relevant examples and practical exercises that went beyond theoretical frameworks. We would like to express our gratitude to him once again!