2nd and special prize at the XXI. Tímár László Case Study Solving Competition

The XXI. Tímár László Case Study Solving Competition was held in Veszprém between 5-7th of March, 2022, in which our team achieved 2nd place and won the special prize for the best presentation. The Babeș-Bolyai University was represented by four students from GTK as team UNIT: Sarolta Zsófia Albert, Zsófia Bánffy, Márk-Andrei Dinea and Ákos Erőss. The competition was held in a hybrid format: the home teams worked and presented their solutions live, while the visiting teams worked and presented their solutions online.

The case of the competition was given by the Stellantis Group, more precisely Alfa Romeo, and the students had to answer questions such as whether the Stellantis brand name should be used in advertising, or what innovations could be offered to Alfa Romeo. Each team had to prepare and present a 15-minute presentation to the jury and a 3-minute pitch to get people’s attention in advance. The team had 24 hours on its disposition to solve the case and prepare the pitch.

The team’s advisors were dr. Lehel-Zoltán Györfy, dr. Béla-Gergely Rácz and dr. Levente Szász.

Congratulations for the exceptional performance!