A new successful participation on the BCG Strategy Cup

On the 14th and 15th of April 2012 the Boston Consulting Group Hungary organized the final of the BCG Strategy Cup 2012 case study competition in Budapest, where only 24 selected students were invited. Among them was Kinga Beáta Szőcs, Business Consulting Club member, who won the 2nd prize with her team consisting of our member and three students from the Corvinus University of Budapest.

The uniqueness of this case study competition is that from the many applicants only 24 students are selected to participate in the final of the competition. Additionally, the competing teams are assembled by the organizers, and are revealed only at the competition. The aim of this method is to create a situation that is close to the reality of consulting life, where people often have to work with colleagues they have not previously known.

This year the task was to develop a market entry strategy in Europe for a South American poultry producer.