Another victory! Our students won first prize at the international market analysis competition of a Swiss university

The EHL Hospitality Business School in Lausanne, Switzerland, the world’s leading university in hospitality management, and the STR Share Center jointly organised the “2022 STR Market Study Competition” EMEA final on 8 November 2022, where the best universities from Europe and the Middle East competed for the first place. In addition to economic knowledge, the competition focused on data analysis and data visualisation methods as well. Competing against teams from universities in the Netherlands, Italy, Great Britain, Turkey and Switzerland, the 6-member team from Cluj-Napoca won first place in the final with an excellent performance, earning the right to represent the region in the global final of the competition.

The members of the team representing the GTK and the Faculty of Economics and Business Administration of Babeș-Bolyai University are Kristóf Balázs (Business Informatics, 2nd year), András-Gergely Csenteri (Business Management Msc, 1st year), Ákos Erőss (Management, 2nd year), Balázs Gergely (Management, 2nd year), Sára Karda (Corporate Financial Management Msc, 1st year) and Péter Zsombori (Management, 2nd year). The teams had to analyse the hotel industry in a given city based on the large amount of data provided and then draw conclusions about trends in the market using interactive data analysis and visualisation tools. The contestants’ submissions were judged by a professional jury, and based on the evaluations, the team from Cluj-Napoca won first place.

Team advisors were drd. Kincső Kelemen and dr. Levente Szász.

Congratulations to the team for the excellent result and we wish them good luck in the global final!