BCG Strategy Cup 2011, Budapest

This year the 2011 edition of the BCG Strategy Cup was organized on the 7th and 8th of May 2011 in Budapest. As in recent years the students from the Hungarian Department of the Babeş-Bolyai University’s Faculty of Economics and Business Administration obtained good results, the teams they were placed into on-spot by the organizers won first and second prize.

Three students of the Babeş-Bolyai University were present at this year’s final: Attila Erdély and Márta Lőrincz (BCC members), and Réka Lakatos. The teams were asked to perform an analysis of the e-book market, in which they should incorporate the current situation and possible future strategies of Amazon and Apple on the American market. BCC member Márta Lőrincz’s team won first prize, Réka Lakatos’ team was runner-up, Attila Erdély BCC member also qualified for the final.