Our students developed consulting projects for furniture and spice manufacturing companies in Mexico!

Between October 26-31, 2025, the Universidad Panamericana in Mexico organized the international “Business and Management Case Competition,” which brought together 15 prestigious business universities from around the world. Among the participants was a four-member student team from the Department of Economics and Business Administration in Hungarian Language at Babeș-Bolyai University in Cluj-Napoca, representing the GTK Business Consulting Club as well.

In the first 6-hour round, the teams were tasked with developing an international expansion strategy for a Mexican furniture company. In the 24-hour round, they had to propose a market strategy for a Mexican producer of spices and sauces, aimed at reaching Generation Z and Generation Alpha more effectively.

The Cluj team’s solutions were positively evaluated by the jury in both rounds; however, they did not advance to the next stage. The qualifying spot was earned by the team from North Carolina State University (USA), which went on to place third in the final. The competition was won by the team from IE University, Spain.

The members of our team were Hadnagy Magor (Management, 3rd year), Hajdó Boglárka (Business Information Systems, 3rd year), Fazakas Boglárka (Business Information Systems, 3rd year), and Kozma Krisztina (Management, 3rd year). The team was coached by Dr. Szász Levente, Dr. Rácz Béla-Gergely, and Dr. Györfy Lehel.

Congratulations to our members for their outstanding performance in such a strong international field!