Between the 8-10th of July, 2020 was organized the “Unilever Future Leaders League” Case Study Competition’s global final by Unilever. One GTK team advanced to the finals.
24 teams, out of the more than 50 000 applicants have compared their knowledge. The finals were supposed to be organized in London but because of the COVID-19 pandemic, thecompetition was organized virtually. The task was to rethink the hand & body care segment of the flagship brand, Dove, and develop an integrated communication campaign. The Babeș-Bolyai University Faculty of Economics and Business Administration and the Economic Advisory Club (GTK) was represented by Bold Agency, consisting of: Izsák Réka (Banking and Finance, 2. year), Éltes Rita (Business management MA, 2. year), Kelemen Kincső (Business management MA, 1. year).
The final was won by the Singapore team, the team from North-Africa and Middle-East finished on second place, Italy on the third.
Congratulations to the GTK team!