Presentation held by Călin Clej, regional marketing manager of Pepsico
On the 11th of December 2017 Călin Clej, Greater Balkans & South East Europe Franchise Beverages Marketing Director of Pepsico, held a presentation on the challenges of managing a multinational company.
During the first part of the presentation participants gained insights into the essentials of doing business in multinational corporations through the personal experiences of the instructor, with a particular focus on the mindset needed to synchronize professional and personal life, and on the essential skills required for a successful career in the business sector. Next, our invited speaker presented PepsiCo form the perspective of a marketing manager, including insights on the challenges for a global company to keep a close relationship with partners and consumers and on how a multinational company can achieve sustainable growth.
The second part of the presentation focused on recent technological developments, including the effects of digitalization on consumer behavior and on the different options a global company has to reach its consumers and the broader society.
During the presentation, participating students gained a much better understanding on how a multinational company should be managed in today’s and tomorrow’s business context. Based on the feedback of participants, the event was a great course that also contained important advicesfor students to jumpstart their careers in international business.