Victory at the national round and qualification to Prague to the regional final at Unilever’s case competition
Between the 6th and 9th of December, 2019 was organized the “Heroes of Tomorrow” Case Study Competition by Unilever for Romanian and Serbian students. Two GTK teams advanced to the finals.
The competition consisted of two rounds, with a qualifying round in the first round, where the top four teams made it to the final. The task was to rethink the AXE brand and develop an integrated communication campaign. The Babeș-Bolyai University Faculty of Economics and Business Administration and the Economic Advisory Club (GTK) were represented by Bold Agency and Motion teams, consisting of:
Bold Agency – Boga Balázs (Management, 2. year), Éltes Rita (Business management MA, 2. year), Kelemen Kincső (Business management MA, 1. year);
Motion – Farkas-Hegyi Beatrix (Management, 2. year), Mag Róbert (Finance and banking, 2. year), Szép Hunor (Finance and banking, 2. year).
The final was won by the Bold Agency and thus advanced to the Central and Eastern European Regional Round which will take place in Prague in February 2020.
Congratulations to the teams and good luck to the advancers!