Qualification to London to the global final at Unilever’s regional case competition
On the 3rd of February, 2020 was organized the “Heroes of Tomorrow” Case Study Competition’s Central-Eastern European final by Unilever in Prague. A GTK team also advanced to the finals.
Five teams representing five countries (Czech Republic, Poland, Hungary, Greece and Romania) have competed in Prague. The task was to rethink the flagship brand, Magnum, and develop an integrated communication campaign. The Babeș-Bolyai University, Faculty of Economics and Business Administration and the Business Consulting Club (GTK) was represented by Bold Agency, consisting of: Izsák Réka (Banking and Finance, 2nd year), Éltes Rita (Business management MA, 2nd year), Kelemen Kincső (Business management MA, 1st year).
The final was won by the Hungarian team and by the Bold Agency team from Cluj-Napoca, and thus they advanced to the global finals, which will take place in London in April 2020.
Congratulations to the teams!