The final and special award in the online EsetSTART case study competition

Between 15 and 22nd November 2020, the case study competition Case Case’20 Start was held and organized by the Professional College of Management of the University of Technology and Economics in Budapest. Three teams from GTK participated in the online preselections, the Solvers team (Albert Vivienn, Orsolya Benedek, Krisztina Bokor-Tóth, Ferenc Pásztor Kende), the SuitCase team (Anna Ambrus, Balázs Tihamér Fülöp, Beáta Evelin Székely, Dóra Szőke), and the Meliora team (Dorottya Kovács, Boróka Nagy, Boglárka Póra, Noémi Székely), where solutions and suggestions had to be made on how to stay in touch with the workplace in the online world.

After that, two teams of first-year students, Solvers and SuitCase, reached the final of the online case study competition, where a total of 8 team competed. During these rounds, the teams had to find answers to the problems raised by the Ilcsi natural cosmetics brand, such as, how to reach the younger age group and how could the company expand.

Finally, after the case was elaborated, presented and evaluated, the SuitCase team won the special award for ”The most creative solution” in the competition.

The advisors of the teams were dr. Györfy Lehel, dr. Szász Levente and Rácz Béla.

Congratulations to the teams on their achievements!