The real case of the Hungarian Institute of the Faculty of Economics and Business Administration was solved by GTK students
On 10th March, the first internal case study of the semester was resolved, during which the GTK members had to look at their own faculties, and especially the Hungarian Institute, through the eyes of marketing specialists. The task was to create a complete marketing campaign aimed to promote the Hungarian economics education in Cluj-Napoca especially to high school students.
The students had to analyse the “market” of Hungarian students in Romania, identify a clear message and present feasible strategic elements.